Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Health insurance
- Paid time off
- Vision insurance
- Wellness resources
I. Position Summary:
This position handles a variety of marketing and advertising duties within the ECSC marketing department. Priorities include coordinating the DMO’s cooperative advertising program, handling day-to-day communications with agency partners, and organizing advertising deadlines and submissions along with general marketing tasks.
II. Essential Functions/Responsibilities:
A. Advertising Responsibilities
· Coordinates cooperative advertising program for preferred hotel partners and attractions/events partners, to include tracking expenditures, managing invoices and partner budgets, meeting with and presenting tailored proposals to partners and coordinating with agency representative for program support.
· Gathers and organizes information on prospective marketing and advertising opportunities at the request of the VP or director of marketing. Obtain, organize and present information to VP of Marketing & Communications and director of marketing from both proactive research and incoming calls from advertising reps and publications. Use information to organize content for cooperative advertising guide.
· Organizes deadlines for ECSC advertising creative due and submit work orders for creative to agency partner or in-house designer.
· Organizes invoices for ECSC advertising and submits for payment and approvals.
· Communicates with designated agency representative(s) on a continuous basis to facilitate details of ad campaigns, web design, and special projects, including compiling feedback from team members and supervisors.
· Coordinates content for cooperative marketing and advertising guide and connects with agency representative on annual updates
B. Marketing Responsibilities
· Assists with planning and coordination of marketing promotions and projects.
· Assists director of marketing in maintaining strong web presence by creating content through blogs and copywriting as directed.
· Drafts marketing materials including copy and graphic design following brand guidelines
C. General Responsibilities:
· Works collaboratively with team members on signature, rotating, or one-time events and conferences (ex: Rivals in Red Soccer Match, Clemson/Carolina Neutral Site Game, Governor’s Conference) as well as annual events such as Governor’s Carolighting and Colonial Life Charity Classic.
· Supports local marketing and brand activation through event coordination and presence at events (ex: SC Pride, Columbia Food & Wine Festival, St. Pat’s in Five Points etc.)
· Runs errands related to the coordination of marketing/communications projects.
· Assists staff with reporting, research, and data entry.
· Organizes files both electronic and manual.
· Fosters and maintain relationships with partners through communication, networking events, one-on-one meetings and sharing ECSC marketing wins and coverage.
· Maintains an organization system and inventory for marketing materials.
· Participates in strategic planning of marketing efforts.
III. Skills:
· Problem Solving – Identifies and resolves in a timely manner; Gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving.
· Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things; able to interact with the public at all levels.
· Ethics - Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
· Judgment – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
IV. Education/Qualifications Required:
· Successful candidate should have a Bachelor’s degree and experience in marketing, communications, business, hospitality management, tourism management, journalism or related field.
· Knowledge of social media strategy, advertising process, and website management is preferred.
· Strong written and verbal communication skills are required.
· Must have a passion for promoting the attributes of the Columbia area.
DISCLAIMER
This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be asked to perform other duties as required and the responsibilities of the position may change.
Compensation: $32,610.00 - $41,578.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Columbia Metropolitan Convention Center (MACST)
We want the whole world to know what makes Columbia SC so great. Think of us as the biggest cheerleader for the heart of South Carolina. We educate potential visitors about the region year-round with paid and earned media. We help strengthen the region’s economy by bringing millions of visitors annually. Our unified vision and strong identity stokes our shared sense of possibility and fosters pride among locals.
Midlands Authority for Conventions, Sports & Tourism was organized as the Midlands Regional Convention Center Authority, a South Carolina nonprofit corporation as of July 5, 2001. To better define the overall purpose and mission of the Authority the official name was changed effective September 12, 2003.
The mission of the Midlands Authority for Conventions, Sports & Tourism includes:
- Directing and managing the activities and mission of the Columbia Metropolitan Convention and Visitors Bureau.
- Overseeing the development and operation of the Columbia Metropolitan Convention Center under a long-term management agreement for the benefit of the Governmental Entities: City of Columbia, Lexington County and Richland County.
- Directing and managing the activities and mission of the Columbia Regional Sports Council (also known as Experience Columbia SC Sports).
- Directing and managing the operation of the Columbia Regional Visitors Center.
On August 24, 2001, the Authority became the Supervising Member for the Columbia Metropolitan Convention & Visitors Bureau (also known as Experience Columbia SC) and on May 14, 2002, the Columbia Regional Sports Council became a partner in the regional marketing efforts.
The Midlands Authority for Conventions, Sports & Tourism Board consists of nine members; five representing the City of Columbia, two representing Lexington County and two representing Richland County.
The President and Chief Executive Officer of the Midlands Authority for Conventions, Sports & Tourism will oversee the operation and management of all responsibilities delegated to the Authority by the Board. The current President & CEO is Bill Ellen.
Midlands Authority for Conventions, Sports & Tourism is committed to the principles of equal employment. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation, because of age, race, color, national origin, ancestry, religion, sex, pregnancy, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by federal, state, or local laws. Midlands Authority for Conventions, Sports & Tourism is dedicated to the fulfillment of this policy in regards to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay and other compensation, termination, and all other terms, conditions, and privileges of employment.
Company Website: www.experiencecolumbiasc.com
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